Did you just try to click on this “video”? Case in point. For channel marketers, last year was all about optimizing for mobile. The year before, the focus was on coaching channel partners to better achieve sales success. With each passing year, new trends are identified and new lessons learned. For 2016, the name of the game is video. With the barrier to entry for video production diminishing day by day, and with Youtube and Facebook video viewership numbers exploding, you should begin putting videos front and center in your channel marketing efforts. Something as simple and budget-friendly as a 30 second informational video about your products or services can give your channel partners the support they need to sell your products or services. Isn’t Video Expensive? No. Video production now scales very well in relation to company size and budget. The affordability of cameras, gear and software has generated a revolution in the video production industry. A small team can, for example, shoot and edit a sleek 30-second promotional video for a little over $3,500 — around what it costs to buy new laptops for a small office. You’ve probably shelled out more for professional white papers. If you think of such an investment in terms of ROI, the proposition gets very attractive. With one concise and engaging video, you can quickly equip your channel partners to better bring your products to market. Is Video Actually Effective? Ask Salman Khan, the founder of Khan Academy, a ubiquitous online learning resource…
Read More: If You Want It to Sell Better, Put It on Video
