0 Flares 0 Flares ×Meet SocialON, a digital and social media agency located in Atlanta, Georgia. Their agency’s bread and butter is serving family-focused, multi-location entertainment-oriented businesses, like Sky Zone Trampoline Park. While these clients may be all about fun and amusement, driving leads for those clients is nothing to play around with. As is standard for amusement businesses, they drive most of their sales by booking event space over the phone. SocialON was able to show their clients how many clicks paid social media ads were driving, but they had no way to prove what conversions were taking place offline over the phone. That’s why they enlisted CallRail as an integral part of their ‘prove and improve’ conversion strategy. It’s Not Always What You Think SocialON knew their most successful marketing channels were digital ad campaigns they created via AdWords and paid social media ads on channels like Facebook and Instagram. They were effectively driving leads for their clients, but they had no way of justifying the adspend. “Reach, frequency – we can prove those interactions with social media and click-to-call ads, but when someone picks up the phone there is no way toshow that conversion without CallRail,” said James Lindsay, CEO of SocialON. Clients often went with their gut, believing they knew what channels were driving calls, and asking SocialON to focus on those channels. “One client specifically assumed all of their calls were coming from their website and wanted to focus on the channel. Once we implemented…
Read More: Social Media Agency Uses CallRail to Drive 250% Increase in Sales
