If you’re not tracking your phone calls, then you’re not getting an accurate representation of how leads become customers. After all, you’re probably tracking your online traffic — but what about all those leads that get lost when someone takes an offline action like picking up the phone? You can track those leads with our dynamic number insertion feature. In this article, we’ll discuss in-depth what dynamic number insertion is, how it works, and how it can help you better optimize your business for success. What is Dynamic Number Insertion? Dynamic number insertion is a CallRail feature that assigns a unique phone number to each online source, such as organic search, PPC ads, Yelp, or anywhere else your business has a presence online. That phone number will display to visitors who arrive at your website via that specific source, and the data will then feed to your Google Analytics account for you to review once your phone starts ringing. This allows you to pinpoint the exact source of incoming calls. Why is this tool valuable? To put it simply, it’s the core of call tracking. In order to accurately track phone calls, you need to install dynamic number insertion. Secondly, dynamic number insertion allows you to understand who your customer is. If you know where your customer hangs out online — or, more importantly, which sources drive the most phone calls — you can focus your time and adspend on optimizing channels that drive conversions. Think about it: By knowing where…
Read More: Demystifying DNI: What is Dynamic Number Insertion?