For any business to succeed, you need a great website — and great tools to analyze its success. We live in a day and age where such tools exist; however, measuring online traffic and data is only one small piece of the puzzle. Call tracking is the tool you need to get a full understanding of your online (and offline) efforts. We’ll highlight the top reasons why your business needs call tracking and why tracking incoming calls can help you optimize your business for success. Call tracking can help you gather and analyze customer data to increase and improve sales. Here’s how:1. Correlate phone calls with website successWithout call tracking, you can’t accurately measure the effectiveness of your online marketing efforts. Sure, with Google AdWords and Analytics, you can measure online conversions and goal completions. But what if someone decides to call you instead of filling out an online form? With call tracking, phone calls will no longer be lost in translation. By tracking phone calls as conversions, you’ll be able to get a full picture of your online success. 2. Dynamic number insertionDynamic number insertion is the bread and butter of online call tracking. This feature automatically assigns specific phone numbers to visitors based on their source, allowing you to accurately attribute where your calls are coming from. Even when your visitor leaves your website and comes back at a later date, they’ll continue to see that same phone number. Whether it’s a PPC ad or an organic search, you’ll…
Read More: Top 10 Reasons You Should Be Using Business Call Tracking
