In our inaugral episode of The Allbound Podcast, Tiffani Bova, Global Customer Growth and Innovation Evangelist at Salesforce, joined me to talk about empowering sales teams in the SaaS industry. Tell us what you do as a Global Customer Growth and Innovation Evangelist. My number one focus every day is around customer success and evangelizing ways in which companies can leverage technology in new ways and reimagine the organization that is responsible for selling and bringing products to market. And more importantly, the entire experience that’s created by brands. Growth and innovation are the two things that many companies are focused on today, whether it’s a small business, medium or enterprise. So this was a great way for me to align to the broader remit that people were looking to accomplish this year. What are some of the biggest changes you’ve seen in sales over the years? For anyone who knows me, knows I love to call myself a recovering seller. What has really changed for me – and this may be cliche today – is that the customer really is different than they ever were even 10 years ago. When I was selling, people only had a PC on their desk, they didn’t have them at home. Not everyone had a cell phone and they would turn off that connection when they went home. But now there’s more power in the hand of the consumer than there was on their desk 10 years ago. So much is being generated by…
Read More: The Allbound Podcast: Evangelizing the Customer-Driven Sales Model
