The full version of this article was first published at: 7 Must-Haves When Building a Channel Partner Program
Sales; a never ending grind toward incredible payouts and recognition. As leaders, we have different motivators, but same goal – EXCEED quota, heck sometimes just GET to quota. How do we achieve this? Sure there are great strategies for direct sales efforts, but what about indirect sales efforts like partner programs? Successful companies from Fortune 500 to startups leverage the acceleration of a channel or partner program to amplify and accelerate growth by using other established networks at their disposal. Maybe you have a partner program already, or are interested in creating one, either way, these 7-must haves will provide a strategic framework to re-vamp, re-launch, or re-create your sales acceleration process. 1) Aligned Platform – Aligned Experience Whether you are an established organization or a startup, you know that your customer experience is largely influenced by alignment in collaboration, messaging, content, and tools. When working with partners, this sentiment should be no different. Your cross-team collaboration, messaging, content and tools should be aligned as well. Using an intelligent partner sales acceleration platform provides your partners the experience they crave and the results you need. 2) Cross-Device Responsiveness Partners can be local and international. Regardless they likely will be remote. Providing them with access to emails, websites, and content via smartphones is crucial to the success and measurement of your program. The best platforms are accessible anywhere, anytime, regardless of location – it is imperative to have the sales tools and contacts in the palm of your hand, always. 3)…
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