Four Easy to Implement Call Conversion Tracking Techniques

The full version of this article was first published at: Four Easy to Implement Call Conversion Tracking Techniques

Call tracking helps you get full credit and attribution for every call influenced by your marketing campaigns. But how can you prove the complete impact of marketing-influenced phone calls on revenue?Start tracking call conversions It’s important to know not only the number of calls your marketing is generating, but to also know how many of these calls resulted in sales. The best way to optimize marketing performance overall is to focus on what calls are converting, and from where. But how can you more accurately indicate which calls converted in order to make more informed, data driven decisions? Using CallRail, there are 4 ways to manage call conversion tracking: Automatic call events in Google Analytics Keypad Scoring Conversation Intelligence Tracking sales in your CRM Call conversions in Google Analytics CallRail’s Google Analytics call tracking integration allows you to set up goals for phone calls and track them as conversions. Our integration lets you use phone calls as a stage in your multi-channel conversion funnel, and also view your call tracking data alongside other granular visitor events, all within the Google Analytics dashboard. For those utilizing keyword tracking, you can also reports phone calls made from your PPC ads as conversions within Google AdWords. This affords you the critical step of tracking call conversions down to the correct ad click, campaign, adgroup and keyword. Tracking call conversions by quality But what about the quality of your phone call conversations? Understanding whether a sale occurred on a call from an online or…
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