The full version of this article was first published at: Introducing CallRail’s new Direct to Google AdWords Integration
Integrating with Google AdWords allows you to track calls as conversions giving you full visibility into your PPC campaigns. In the past, CallRail users have pushed phone call conversions into their AdWords accounts through Google Analytics. But today, that all changes. We’re excited to announce a major update to our Google AdWords integration. CallRail can now integrate directly with AdWords. Our new Google AdWords call tracking integration makes it easier than ever to discover which PPC search keywords and campaigns are driving inbound calls. Optimize attribution and conversion tracking with a direct AdWords integration Using Google’s Offline Conversion API, CallRail can send call conversions in real-time directly to your AdWords account. This helps marketers avoid many of the complexities and discrepancies they face when integrating via Google Analytics. Real-time call conversion reporting. Our new direct connection to the AdWords API bypasses Google Analytics, sending your call conversions in real-time. No more delays for call conversion reporting. Avoid call conversion deduplication. This is great news for marketers who manage websites with multiple locations or listings – you can now receive credit for every phone call conversion from a user’s single session. Full PPC phone call attribution. Google Analytics utilizes last non-direct click attribution by default when passing call conversions into AdWords. For example, let’s say a visitor comes to your website via PPC, but returns the next day via an organic search and makes a phone call. Analytics will attribute this call to organic, but AdWords can be configured to attribute…
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