The full version of this article was first published at: Partners, Customers and YOU in a Market Full of Options
This post is part four of a six-part series. Want to start at the beginning? Here you go. Aziz Ansari, in his book “Modern Romance,” identifies how technology has changed the way that society dates. With the invention of online dating and subsequent apps, dating has now become convenient, fast, and in many ways efficient. If you don’t like the look of someone, you simply swipe left. It may not be the best method of qualification, but there is no denying the appeal of convenience and speed that technology has brought to the dating world. This phenomenon is not singular to dating, though, and in many ways advances in technology have conditioned us to crave convenience, speed, and efficiency in all aspects of life, which includes business. Partners Help You Maintain Customer Relationships In previous posts, we have discussed how to identify, engage, and maintain the relationship with partners, but I would now like to dive into how partners can actually help you engage and maintain customer relationships. Customer relationships are the key to any growing business. On average, 80% of a company’s revenue will come from existing customers, instead of new business, highlighting the importance of maintaining a lasting relationship with current customers. The emergence of the customer success department is a clear indicator of the how the market has shifted to a customer-centric model. In his CO:LLABORATE 2016 keynote speech, Nick Mehta, CEO of Gainsight, touched upon several reasons for why a customer success approach is now…
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