The top 5 form builders and how to choose right one for you

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Designing an effective contact form or lead generation form can make a huge impact on the number and quality of leads you attract. Still, designing an effective form for your company is no easy task. The good news is there are many form builders available to help you develop high-quality webforms. Form tools are by far the simplest way to create webforms like contact and lead generation forms that are tailored to your business’s specific needs.

Finding a form builder that meets your unique needs and performs well can be tricky, since there are so many options to choose from. In this post, we’ve compiled a list of the top five form builders and tips on how to choose the best one for your company.


The top 5 form builders

1. HubSpot’s Free Online Form Builder

HubSpot’s online form builder is one of the best tools around for creating webforms. It has advanced features that let you do much more than the average form builder, but it doesn’t require any technical knowledge and is totally free. Its drag-and-drop features let you develop a form quickly, and helps you to convert your website visitors into leads. After a user fills out your form, they’ll be automatically added to your HubSpot CRM. You can then opt to call them or send personalized emails to follow up with your contacts and start the lead nurturing process. If you’re looking for a lead generation form and a way to better manage your marketing funnel, HubSpot’s form builder is an excellent option that lets you do both.


2. Leadformly

If you need a high-quality lead generation or lead capture form, Leadformly is one of the best available options. This form builder tool makes it easy to develop a high-converting form that helps you win over more leads. Leadformly offers a wide variety of pre-tested templates so you can select the best one depending on your specific needs. It also has more than 1,000 integrations, over 15 different types of questions to choose from, and lets you create an unlimited number of forms. Leadformly is pricier than many other options, with its Essentials plan starting at $37 per month. But if you have the budget and you want access to some of the best-performing lead generation form templates, Leadformly is an excellent option.


3. CallRail Custom Forms

Another excellent form builder with multiple customization options is CallRail Custom Forms. This form builder has a lead form template with many field types, a simple drag-and-drop interface and a form preview feature. It offers multiple customization options, such as the ability to edit CSS and create a plain HTML version of the form, and also includes a WYSIWYG editor. The form builder also features a CAPTCHA to help prevent spam and also lets you create HIPAA-compliant forms for regulated industries. In addition, there are several different ways you can implement the forms, such as inserting a standalone link, embedding code, or adding plain HTML.


4. Contact Form 7

If it’s a simple contact form you’re after, Contact Form 7 is an excellent option. Contact Form 7 is an extremely popular free WordPress plugin that lets you add contact forms to your web pages quickly and easily. All you need to do is activate the plugin, copy the form shortcode, and paste it right into your post or page. When site visitors fill out the form and submit it, the information is sent to your email inbox. Although you’re given a default form, you’re free to modify it or create a new form. There are many different field types you can include in your forms, like dropdown menus, checkboxes, and quizzes. Contact Form 7 definitely makes designing and adding a contact form easy. That said, the plugin doesn’t have many advanced features, so it’s best for people who just need a basic contact form for their website.


5. Gravity Forms

Gravity Forms is a WordPress plugin that lets you build highly customized forms. Unlike Contact Forms 7, Gravity Forms has many advanced features so you can build much more than just a contact form. Although there’s no default contact form, Gravity Forms lets you create new forms effortlessly with its drag-and-drop form builder. The plugin also has a conditional logic feature that determines what form fields are displayed to a user based on their previous responses. Gravity Forms also has an anti-spam feature to reduce form spam, and has advanced add-ons that let you integrate with third-party services like FreshBooks, Help Scout, PayPal, and Slack. Gravity Forms will cost you $59 per year for a basic license, but it’s well worth the investment if you need to create advanced forms for your WordPress site.


How to choose the best form builder for your business website

Here are five important questions to consider when selecting a form builder:

1. Is it compatible with your business goals?

Make sure you choose an option that will help you reach your business goals. It’s important to consider if you just want to ask a few basic questions or if you have more advanced needs. For instance, do you want your site visitors to schedule an appointment? Do you need to build in logic based on responses to certain questions? Do you require respondents to upload a picture or a file? In other words, you need to make sure you choose a form builder whose features are compatible with the questions you need to ask to capture leads and turn them into customers. It’s essential to be clear of your business goals so you can choose the option that best meets them.

2. How much does it cost?

Many form builders take a variety of different factors into consideration in determining the cost. These include access to integrations, access to features like custom branding, multi-logic, and uploads, as well as the number of forms and form submissions. In some cases, the cost is determined by a combination of these factors. While most form builders are relatively affordable, you obviously want to choose one that meets your company’s needs and fits your budget.

3. How user-friendly is it?

Also consider what kind of learning curve each form builder requires. Although most form builders have a WYSIWYG or drag-and-drop editor, some are easier to navigate than others. Pay attention to what kind of display and user interface each form builder has when evaluating your options. Is it easy to navigate and access each of the features? Are the instructions easy for non-techie people to understand and follow? Another thing to consider is how easy it is to implement and what your options are for adding the form to your website. For example, do you get a code that lets you embed the form on your website? When it comes to form builders, It’s important to choose an option that’s compatible with your level of technical expertise.

4. What features does it offer?

Once you’ve figured out what kind of forms you want, look at the features for each option. Find out if the form builder integrates with the analytics platforms, CRMs, payment processors, and campaign management platforms you’re currently using. Also consider what notification options are available. Can you send yourself an email or text message when a form is submitted? Is it possible to respond directly to the lead in an automated way? Where is the form sent after users submit it? Is there a way to prevent spam submissions? Other features to consider include: multi-step logic, reporting options, and the ability to create HIPAA compliant forms.

5. Can you customize your forms?

Ideally, you’ll want to create a form that’s a good match for your company’s brand. Many form builders have pre-designed templates, and the extent to which you can customize them varies widely. Consider how you want your completed form to look and keep this in mind when exploring form builder options. If you just need a basic form, a form builder with predesigned templates may work just fine. But if you want to design a form that really reflects your company’s brand, you might select an option that lets you customize your forms. Some of the ways that form builders often allow customization include: changing colors on form elements, choosing fonts, adding custom CSS, and the ability to remove branding on paid versions.
There are tons of form builder tools to help you design professional web forms for your business. Still, designing and evaluating your form as a channel for generating leads is an ongoing process. You need to regularly ask yourself if your form is performing well, and if the marketing activities that led people to your form are effective.

When it comes to analyzing your contact forms, it’s especially helpful to have access to form attribution data. CallRail is one of the few form providers that tracks attribution data through their Form Tracking tool, including the referrer, source, keywords, campaign and landing page. This tool is easily implemented through CallRail’s JavaScript snippet and helps you uncover which channels, ads, and campaigns are triggering form submissions. By understanding which of your marketing activities are driving people to your form, you can get valuable insights into how to attract and convert more leads to your business.

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