There was a time when marketers relied on expensive focus groups, outdated data, and intuition to develop campaigns. Today, we understand that real-time, accurate data is necessary for high performing marketing campaigns. One of the best ways find this data is A/B testing. A/B testing, also known as split testing or bucket testing, is an …
No Comments “You invest years in schooling and spend hundreds of thousands in education to realize that the biggest challenge, to get patients in the door, is still ahead of you.” Are you struggling with this common problem faced by Chiropractors? The universal chiropractic office goal is to reach as many new patients for as …
Chiropractic Marketing 101: How To Grow Your Practice Online Read More »
By: Bianca Buliga, Content Curator Intern, and Jenna Fitzgerald, Market Analysis Intern Our Current State This may come as a surprise to some of you but the sad truth is that competition, especially within the business world, is diminishing in America. The question of this century is… How can we eliminate barriers to reignite competition and …
Stepping Our Game Up: America’s Path to Innovation Read More »
It goes without saying that sales productivity is an important aspect of channel partner programs. Sales productivity tools can help measure how effectively your partners are generating revenue, and help them manage their time more efficiently. With the push to “work smarter, not harder,” sales productivity tools have never been more essential. Automate tasks If …
articleFeb 3, 2016 | 4 min. read How Outcomes Tracking Fosters Quality Care You know you do darn fine work as a rehab therapist—and we do, too. But when asked to prove your value as a healthcare provider to patients, payers, and the rest of the healthcare industry, do you resort to anecdotal evidence of patient improvement, …
There’s been a ton of chatter about bubbles lately. Tech bubbles. SaaS bubbles. Marketing bubbles. Stock bubbles. Housing bubbles. A lot of people are really hoping there’s a PokemonGo bubble. But in all seriousness, how do you know whether something really is too good to be true? A fad or here to stay? Temporary or …
Account Based … Partnering? Let's Talk About It. Read More »
articleMay 18, 2016 | 5 min. read 4 Keys to Keeping a Steady Cash Flow As a private practice clinic owner, you’re probably familiar with the cold sweat-inducing struggle to keep a steady cash flow. Claims management muck-ups, inefficient processes, staff issues, and lack of insight into your clinic’s financial health can leave you feeling like you’re …
What do marketers really want? Marketing tools that get the job done. At CallRail, we use a few different tools for our email communications, some of our favorites are highlighted below.MailChimp It all starts with a great email platform. We use MailChimp because it is powerful and easy to use. Not only can we send our emails …
Using gamification in sales has long been a way to motivate direct sales reps. But with the diverse locations between channel partners, there are some additional challenges to making sure that sales games are effective. Ideally, you want to make sure that you are encouraging behavior and fostering good habits that can lead to high …
Should You Implement Gamification in Channel Sales? 5 Things to Consider First Read More »
articleSep 24, 2015 | 16 min. read The Ultimate ICD-10 FAQ: Part Deux Just when we thought we’d gotten every ICD-10 question under the sun, we got, well, more questions. Like, a lot more. But, we take that as a good sign, because like a scrappy reporter trying to get to the bottom of a big story, …
Therapist Assistant vs. Therapy Tech: What's the Difference? Read More »
