Channel Marketing, Content Marketing and Demand Gen — A Wicked Kool-Aid Combination

At last week’s Content2Conversion Conference and Demand Gen Summit, hundreds of B2B marketers gathered to learn everything they could about the latest marketing trends and tactics, from blueprints for content strategy to content audits and gap analysis, campaign reporting metrics and segmentation strategies. And while no singular session was geared toward marketing through or enabling …

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We're Hiring: Partner Account Manager (Channel Sales, UK/Europe)

“Day in the Life” On any given day the PAM may be conducting multiple online product demonstrations, prospecting for new business, managing and recruiting reseller partners and following up with leads from the web, Microsoft and partners.  The PAM is expected to be on the phone or on GoToMeeting a large part of each day. …

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We’re Hiring: Sales Development Representative

Role Overview and ResponsibilitiesThe ClickDimensions Sales Development Representative (SDR) is an entry-level inside sales/marketing role that will be responsible for working closely with ClickDimensions’ SDR Manager to generate revenue by developing opportunities for the ClickDimensions sales team. Duties of the SDR include: Skillfully building interest and creating opportunities with new prospects Qualifying leads and scheduling …

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PPC Best Practices: Optimizing Your Google PPC Ads

0 Flares 0 Flares ×When it comes to digital marketing, the value of pay-per-click (PPC) is extraordinary. According to the Interactive Advertising Bureau, paid online ads accounted for 39 percent of total online advertising revenue in the first half of 2014. When paired with organic SEO, your business’s overall marketing strategy becomes a force to be …

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