The full version of this article was first published at: View Which Keywords Drive Calls from Mobile Search
CallRail’s new Google AdWords Mobile Click-to-Call integration offers customers the ability to track calls from call extensions at the keyword level. By 2018, mobile search is projected to generate 73 billion calls to businesses. Google’s reaction to the influx of mobile dependent consumers has been to release campaign features like click-to-call and call only ads designed for search marketers to reach these consumers while they are on the go. But one factor missing in this picture is an understanding of what drove the clicks that ultimately led to a call, leaving search marketers with an integral piece of the puzzle they can’t fill. If you’re using Google AdWords as part of your paid campaign strategy, you’re likely interested in more than just how many clicks and calls a Google ad is driving; you want to know which keywords are driving those actions. Our Google AdWords Mobile Click-to-Call integration uncovers the missing piece of your click-to-call optimization strategy: keyword data. Keyword Data for all of your Google PPC Ads You’ve always been able to use our Google AdWords integration to view keyword data from PPC calls, but with our new integration you can view keyword data from call only and call extensions ads on mobile devices. This means you get 100% attribution from all of your Google PPC ads with CallRail. Google AdWords shows you how many clicks an ad received, as well as the campaign, and keyword ad group associated with the clicks; however, you’ll still be missing the actual…
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