The One PR Tool You’ll Need for 2016

By Gini Dietrich

It’s time for our annual 12 days of Christmas!

Now look, I know traditionally the 12 days of Christmas don’t begin until December 25 and end on January 5, but I am taking December 19-January 2 off (yippee!). And I would venture to guess the majority of you also are off…at least for a good portion of that. So it doesn’t make sense to run these blog posts during that time.

We also are going to skip Fridays so we can still do the Inquisition (something fun is coming for the month of December!) and Gin and Topics.

So it’s our own version of the 12 days of Christmas, if you will.

Let’s get started!

The One PR Tool for 2016

On the first day of Christmas, Spin Sucks gave to you…the one PR tool you’ll need for 2016.

You may recognize the name Aly Saxe. She’s guest blogged for us on occasion and she’s been on the Inquisition. She’s not afraid to speak her mind.

She is, in fact, one of my most favorite people on earth. She’s smart, she’s analytical, and she really gets what the PR industry is missing.

But she’s not the PR tool for 2016 that I am going to recommend (she can’t even be accused of being a tool). Her company, Iris, is the PR tool I recommend.

Read the rest here: