Get More From Your Call Data with Conversation Intelligence

The full version of this article was first published at: Get More From Your Call Data with Conversation Intelligence

Deciphering the value of your inbound calls is never easy. You need to know not only which of your campaigns are generating the most calls, but also which of these leads are sales-ready. Sometimes it seems like the only way to optimize your marketing is by manually qualifying and scoring each individual phone call. But for most organizations, managing all of the moving pieces associated with manual lead scoring is just too time-consuming. Wouldn’t you love to know what happens on each and every phone call without having to listen to every single conversation? CallScore: Powered by Conversation Intelligence Here at CallRail, we want to help you maximize results with minimal effort. Part of our new set of Conversation Intelligence features, CallScore works on the backend to pinpoint your most profitable leads instantaneously within the CallRail dashboard. No more having to replay each and every call recording in order to effectively pinpoint high-quality leads. Through machine learning and algorithms developed from hundreds of thousands of phone calls, CallScore finds the calls that convert in real-time and automatically updates your activity dashboard and call details pages. Lead statuses are even populated within email notifications and the CallRail mobile app. Phone calls marked as good leads instantly push into the CallRail Lead Funnel Report. You’ll know what percentage of your calls are good leads, what marketing campaigns are driving the most top-line revenue, and which sales strategies work best. Available to all CallRail customers as part of our standard service, CallScore captures…
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