How to Analyze Your Landing Page Success

The full version of this article was first published at: How to Analyze Your Landing Page Success

When it comes to digital campaigns, your landing page can make or break your success. It’s the turning point that takes visitors from “I’m just browsing” to “I’m interested” and is a key player in website conversion.But like anything, landing pages sometimes don’t perform as well as they should. Fortunately, there’s always room for improvement — and there are plenty of tools out there to help with landing page optimization. Here are just a few tools and key performance metrics you should be paying attention to to create effective landing pages. Landing Page Analysis Tools Google Analytics Google Analytics is the bread and butter of landing page analysis and optimization. From conversions to page views to visitor demographics, Analytics gives you insight into it all. Use Analytics to track interactions with your page, then use the data you gather to learn more about your target customer to better cater to their needs. SEMrush SEMrush is a handy tool you can use to research what keywords your competitors are already ranking for, making it easy to construct high converting landing pages. This can also help you gather new keyword ideas that you may not have otherwise thought of to expand your keyword footprint. Aside from gaining information about your competitors, you can also use SEMrush to see how your landing page ranks in the SERPs and which keywords it’s ranking for to give you more information to work with when optimizing your page. You can see which position your page ranks…
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