The full version of this article was first published at: Sales, Marketing and Partnerships at INBOUND16
Every year I agonize over my INBOUND schedule. Truly. With so many powerful speakers, so much valuable content, there’s an art to building the perfect INBOUND schedule. Over the years I’ve learned to embrace diversity in my own content consumption, bring a team so my organization can maximize opportunities, and set aside time to digest, share and plan for the future. Of course, every year I find myself in a different mental space, in a different stage of growth, seeking different answers to sales and marketing questions. This year, I’m entering INBOUND hyper-focused on scaling my sales and marketing team while ensuring that our #AllStar Partners are in lock step with our efforts. Because, as the African proverb states: “If you want to go fast, go alone. If you want to go far, go together.” And so, with partnership on my mind, here are a few of the INBOUND sessions I’m most looking forward to this week in Boston: See, Touch & Feel: How to Measure Experiential Marketing with Ja-Nae Duane In this sesison, Ja-Nae Duane will be sharing how experiential marketing can help your company stay fresh and innovative by pulling together different channels into one connected and memorable experience. For me, partners have got to be a part of this equation. With over 70% of the world’s goods and services being sold and delivered through indirect sales channels, there’s an amazing opportunity to engage customers and build brands together through connected experiences. You Don’t Have to Be Small…
Read More: Sales, Marketing and Partnerships at INBOUND16