What’s More Important – The Media Outlet or Contact?

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When you boss or client wants top tier coverage, are they looking for media logos or names of influencers? Depends, right? Sometimes it’s one, sometimes the other. Which is why IrisPR just made it easier for you to see both on equal footing.

Our customers can now see how strong their relationships are with their media contacts and entire media outlets. Does the CMO want to get into TechCrunch? Use IrisPR to see how likley you are to get that earned media placement. Find out instantly who you have the best relationships with there. Learn how to to pitch them in just the right way, based on your team’s engagement with the contact. 

In other words, we’ve made it even easier and more strategic to get the PR outcomes you want. Less guessing, more knowing.