The full version of this article was first published at: Man vs. Machine: When to Hire, When to Implement Partner Sales Software
As technology becomes increasingly intelligent, more and more business processes and procedures are automated. From marketing to sales, many companies rely on “smart” tools and technology to streamline tedious tasks and make day-to-day operations even easier. But as we’ve seen outlined in countless sci-fi films, there’s a point where technology can overwhelm, or, in the case of some hyperbolic plots, dominate mankind. In fact, when you search for “Artificial Intelligence” on Google, many of the 82M+ results relate back to fear, uncertainty and doubt related to everything from the destruction of jobs to the destruction of mankind entirely. Let me make this very clear – I’m NOT here to say that technology is inherently evil. It’s not. However, I am here to make the claim that there are, in fact, many business tasks that technology, artificial intelligence and “bots” simply should not and cannot complete. In other words, there are plenty of instances where “HI” (human intelligence) will always be greater than AI – where man (or woman) is greater than machine. So when do you hire more resources or implement partner sales software? Technology is capable of extraordinary things. But there’s one thing it cannot, and will not, surpass: human connection. “Today’s organizations are filled with volatility, uncertainty, complexity and ambiguity” – @bobgower #INBOUND16 Today’s organizations are ecosystems filled with people, processes and technology and surrounded by markets and competitors of the same. Sure they’re volatile. Sure they’re uncertain. Sure they’re complex. So are humans. And humans connect to brands…
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