How to Track Website Call Conversions

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Your website is the face of your business. Oftentimes, it’s the first stop on a lead’s journey before they decide to convertSome business websites give visitors the option to fill out online forms to schedule appointments or request more information. Others, like ecommerce sites, allow visitors to make purchases online. Digital tools like Google Analytics make it easy to track and report on these actions to evaluate your website’s effectiveness at driving conversions. But what happens when someone calls you instead of filling out an online form or making a purchase online? Shouldn’t that count as a conversion? How do you track that? Call tracking is essential for any business that wants to get a clear picture of their conversion data. If you’re not tracking calls that come from your website, you’re most likely missing out on some pretty important information. Without call tracking, it can seem like your website is underperforming and not delivering you the results you want. Call tracking is a loose term that can mean different things to different people. Here are just a few of the tactics you can use to track call conversions from your website.Manual call trackingThe most obvious way to learn how your customers find your business? Ask them! Simply asking your callers what lead them to pick up the phone is the easiest way to find out where your calls are coming from. It’s also more personable technique since you’re able to directly interact with your customers. This can be a…
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