What Is the ROI of a Channel Sales Software Tool?

The full version of this article was first published at: What Is the ROI of a Channel Sales Software Tool?

As you’re preparing to take advantage of the massively profitable opportunity that is indirect sales, you’re probably thinking about the types of tech investments you’ll need to make in order to get your channel program started. You’ve got email. You’ve got spreadsheet software. You may even have an internal communications tool like Yammer or Slack in place within your enterprise. Looking at that existing technology suite – one that probably didn’t come cheap – you may ask yourself, why would I need to invest in a channel sales software tool when I already have all this communication software on hand? But there are big and quite tangible benefits to having a channel sales software tool in place. More and more, having a channel software tool is inseparable from having a profitable channel partner program. The channel is complex, and it requires the right tools to manage that complexity. As the following points illustrate, there is a demonstrable ROI to a channel sales software tool that makes using one a much better bet than cobbling a channel presence together using your existing office tools. Removing Wasted Time & Energy From the Selling Equation Having your internal channel management team, internal sales team, and anyone else involved in a given deal communicate with channel partners via regular email “works” – it just doesn’t work well. Bringing as many parties to the table as possible is a critical part of channel growth and profitability. But when you’ve got numerous people in different offices and different…
Read More: What Is the ROI of a Channel Sales Software Tool?