Here’s a hard truth about email marketing: even the most engaged and loyal subscribers can lose interest in your messages over time. New email subscribers love every message you send, but over time that interest fades. Before you know it, a formerly engaged subscriber barely blinks before deleting your emails. So what’s a marketer to …
How to Re-engage Customers and Prospects with Email Marketing Read More »
articleNov 16, 2015 6 Biggest Takeaways from PPS 2015 Last week, I joined hundreds of amazing physical therapy professionals, students, and vendors (including yours truly, WebPT) at this year’s PPS Annual Conference in Orlando, Florida. Despite the uncomfortable combination of tropical heat and humidity outside—and near-freezing conference rooms inside—everyone was in high spirits. Though I …
One of the most enduring and contended challenges for organizations with indirect sales channels is the data and metrics used to measure channel performance. What metrics really matter? What don’t? Which vendors do we believe? And, is this really so complex that we need a scientist to make it meaningful? Forrester Research recently said that …
0 Flares 0 Flares × We’re excited to announce our A/B testing integration with Optimizely, a company that’s been a leader in bringing content variation testing and personalization to businesses large and small. During a recent customer base analysis we did here at CallRail, we found a significant number of our customers are using tools …
CallRail’s A/B Testing Integration with Optimizely Read More »
Relocation and expansion allows marketing automation and email marketing solutions provider to accommodate extraordinary growth ATLANTA (February 22, 2016) – ClickDimensions announced today that the company has relocated or expanded offices in three U.S. cities. To support continued rapid growth, ClickDimensions has relocated its headquarters from Dunwoody, Georgia to a larger office space in the …
Last month I showed you how you can use a workflow to send customers a specific email based on how they filled out a certain field on your form. We can actually use a similar workflow to add people to a specific marketing list and assign them to a user based on how they fill …
At last week’s Content2Conversion Conference and Demand Gen Summit, hundreds of B2B marketers gathered to learn everything they could about the latest marketing trends and tactics, from blueprints for content strategy to content audits and gap analysis, campaign reporting metrics and segmentation strategies. And while no singular session was geared toward marketing through or enabling …
Channel Marketing, Content Marketing and Demand Gen — A Wicked Kool-Aid Combination Read More »
articleMay 5, 2015 Evidence-Based Payment: Why Data is the Key to Pay-for-Performance Success If I challenged you to find a rehab therapist who didn’t believe in the power of evidence, you’d be searching for a while—forever, hopefully. After all, PTs, OTs, and SLPs are steadfastly dedicated to evidence-based clinical practice, because they know it gives …
“Day in the Life” On any given day the PAM may be conducting multiple online product demonstrations, prospecting for new business, managing and recruiting reseller partners and following up with leads from the web, Microsoft and partners. The PAM is expected to be on the phone or on GoToMeeting a large part of each day. …
We're Hiring: Partner Account Manager (Channel Sales, UK/Europe) Read More »
Role Overview and ResponsibilitiesThe ClickDimensions Sales Development Representative (SDR) is an entry-level inside sales/marketing role that will be responsible for working closely with ClickDimensions’ SDR Manager to generate revenue by developing opportunities for the ClickDimensions sales team. Duties of the SDR include: Skillfully building interest and creating opportunities with new prospects Qualifying leads and scheduling …
