Prove Marketing Influence with CallRail for Salesforce

In today’s connected world, every customer interaction matters. Unfortunately, too many marketers make the mistake of only tracking prospects’ online path to purchase, leaving a glaring hole in their attribution data when someone picks up the phone and calls. Luckily, with the right technology, there’s a fix for that gap in your lead attribution. CallRail’s …

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How to Select the Right Physical Therapy CEUs

articleMay 2, 2016 | 5 min. read 4 Tips for Point-of-Care Documentation Domination In the past, clinicians have been either relationship-driven or data-driven, but now, they’re expected to do it all: document quickly and completely while simultaneously developing and maintaining great relationships with their patients. To make that balancing act even more difficult, documentation has become an …

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Up and Outcomes: Why You’ll Need Quality Data to Get Paid in the Value Era

articleMar 8, 2016 | 1 min. read Luck o’ the Outcome: Which OMT Are You? [Quiz] Whether you’re Irish or simply Irish-at-heart (hey, even St. Patrick himself didn’t hail from the Emerald Isle), March 17 is reserved as a day to bust out your best jig; don every imaginable shade of green; and partake in some delicious …

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Sales Acceleration Technology: Is It Worth The Investment?

  With a partner sales staff and distribution network that’s spread out around the country (or even el mundo entero), you know the true value of having information easily available to your partners. Equally valuable, sales acceleration technology can pay back great dividends when used properly. But this relies on proper use by both you …

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Referral Revolution: Fresh Strategies for Appealing to Physicians

articleNov 16, 2015 | 10 min. read 6 Biggest Takeaways from PPS 2015 Last week, I joined hundreds of amazing physical therapy professionals, students, and vendors (including yours truly, WebPT) at this year’s PPS Annual Conference in Orlando, Florida. Despite the uncomfortable combination of tropical heat and humidity outside—and near-freezing conference rooms inside—everyone was in high spirits. …

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