The full version of this article was first published at: Call Tracking Metrics: The Most Important Metrics to Measure If you’re managing or marketing for a business that runs on inbound phone calls, first consider yourself lucky. Inbound calls convert at a higher rate than any other lead channel, dwarfing other web activity with 30 to …
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The full version of this article was first published at: How to Manage a Channel Sales Team Without Pissing Off Your Direct Reps When your direct sales reps take pride in your product and feel personally attached to your brand, it means you’re doing something right. Dedicated reps will put unparalleled energy into selling a …
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The full version of this article was first published at: How to Hire the Best PTAs and OTAs articleJan 16, 2014 | 6 min. read Four Ways to Fix a Broken Company Culture So, you read yesterday’s post , and maybe, just maybe, a red flag—or eight—jumped out at you, felt a little too familiar, or possibly …
The full version of this article was first published at: 2016 NCPTA Fall Conference and Business Meeting articleNov 16, 2015 | 10 min. read 6 Biggest Takeaways from PPS 2015 Last week, I joined hundreds of amazing physical therapy professionals, students, and vendors (including yours truly, WebPT) at this year’s PPS Annual Conference in Orlando, Florida. Despite …
The full version of this article was first published at: Who You Gonna Call? Which Compliance Resource to Contact and When articleAug 10, 2015 | 1 min. read What’s Your ICD-10 IQ? [Edit] For months, we’ve gone on and on about ICD-10 testing: testing your coding processes, testing your software, and testing with your payers. Now, with …
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The full version of this article was first published at: Student-to-Student: Step 1 – How to not procrastinate, make the most of your study time, and not get distracted! Tips on Staying Focused While Studying | How To Study Effectively By Jamie from TheStriveToFitJamie is a current 3rd year medical student working towards her MD …
The full version of this article was first published at: Medicare Part A vs. Part B: What PTs, OTs, and SLPs Need to Know articleNov 5, 2013 | 3 min. read Founder Letter: PQRS 2014 Well, it’s November already, and that means two things: Thanksgiving and Physician Quality Reporting System (PQRS). Sure, PQRS doesn’t involve mouthwatering roasted …
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The full version of this article was first published at: Introducing John B. Johnson: From Experience Architect to SEED SPOT’s Gatekeeper By: Bianca Buliga, Content Curator In just an hour and a half, John B. Johnson and I went from complete strangers to an impassioned force to be reckoned with. We had exchanged brief emails …
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We’re joining other leading experts in the local search game to share in the hottest marketing strategies and trends at LocalU Advanced. These advanced-level sessions will give you the opportunity to discuss local search and SEO topics like keyword research, Google Analytics, and measuring ROI on your local campaigns. Additionally, attendees will be able to …
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Traditionally, there is a lack of integration between suppliers and the channel that makes partners feel less like extensions of the supplier and more like disconnected satellites that orbit around the enterprise (until they get knocked off course and spiral away, never to be seen again). This is an ineffective way of managing what could …
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