How to Integrate Inbound Call Tracking and Online Analytics

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As a data-driven marketer you know how to track inbound traffic, pageviews, a website visitor’s marketing source, their path through your site and how they progress through your sales funnel. But how many of your website visitors complete their purchases offline? Phone calls are an important part of the customer journey, and in many cases lead to an immediate conversion. Tracking incoming calls in the same way you track clicks can help you better understand your customers buying cycles, especially when comparing phone leads to those sourced by other channels. Start bridging the gap between online and offline conversions, and consolidate your marketing, by integrating inbound call tracking and online analytics. How does call tracking work? CallRail quickly integrates call tracking into your website by using a unique phone number for each of your marketing sources, such as Google AdWords, Facebook, Yelp, Bing Organic or any other website. Once you’ve installed a small line of javascript, the correct tracking number will be displayed everywhere on your website and then fed into your analytics for further review. CallRail’s dynamic number insertion allows you to discover which specific ads and keywords are driving phone leads, so you can use this information to optimize sales and marketing messaging. How to use call tracking to improve your marketing So now that you’re properly tracking incoming calls the same way you track clicks, how can you use this data to make better marketing decisions in the future? Here are just a few of the ways…
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