As a long-time B2B and channel marketer, I’m familiar with content marketing in all of its aliases. As a short-time customer success leader for a software company focused on accelerating sales within indirect sales channels, I’m consistently shocked by the limited reach of the concept and value of inbound…er…content marketing outside of a company’s core …
Content Marketing Yields Results that Can’t Be Ignored Read More »
Have you heard? The content marketing revolution is here. Find me a company that is not using content marketing in some way or another, and I’ll tell you how content marketing can efficiently and strategically boost their revenue (with very little overhead cost). And yes, I’m a marketer, so of course I’m biased. But here’s …
Making Your Partners’ Sales Reps Into Superstars Read More »
If you’ve ever attended Inbound, HubSpot’s annual conference on all things inbound marketing, then you know it’s an event that’s not to be missed. Really. Those of us who have participated previously could not imagine not being there for four amazing days of motivational keynotes and inspirational bold talks, not to mention hacks, tips and …
Three-and-a-Half Breakout Sessions that Have Me Jazzed for Inbound Read More »
If you’re a marketing professional, it’s extremely likely that you’re doing some kind of content marketing. In fact, according to the 2015 B2B Content Marketing Report, nine out of ten marketers have a content marketing strategy and 70% of marketing teams are producing and spending more on content than ever. (Side note: I’d personally like …
Is Content Marketing Working Within Your Channel? Read More »
Welcome to another installment of Confessions of a Channel Marketer, where we explore what works and what should get fixed in channel sales and marketing. Today’s confession is from Christos Mantzikos, Marketing Director for Elioplus, a B2B platform that connects Software and SaaS companies that offer partner programs with Resellers in order to penetrate into …
Confessions of a Channel Marketer: Christos Mantzikos Read More »
Lightning. That’s about all anyone in sales, marketing and tech can talk about today. And no, they’re not talking about the weather, unless you consider the thunderstorm of UI greatness that is resonating from our friends over at Salesforce. Didn’t hear the news? According to Forbes, “Salesforce Gives Its Core Sales Platform a Long Overdue …
Okay. Let’s have a serious chat about your channel and data. I’m going to sum it up in two words: Stop. Overthinking. Listen, we all know the channel is complex and in dire need of innovation. But do we really need to keep overcomplicating? Over the last few years, I’ve seen buzzwords like “partner automation” and …
Data “Science?” Channel “Science?” Stop Overcomplicating! Read More »
What happens when innovation sparks reinvention that causes total disruption? Some say progress. Others might say chaos. At Allbound we say, “Bring on the new normal!” The exciting thing about reinventing the tools companies use to go to market within their partner channels is we’re in uncharted territory. Now, we’ve named this territory “Partner Sales …
What’s Missing from PRM? It’s Called Sales Acceleration. Read More »
There are three words you’ve heard from me over and over again: partner sales acceleration. While I’m not even close to being done sharing this message about how companies should be (and can be) closing more business through their channel partners by driving behaviors, creating engagement, building knowledge, and increasing transparency, I’m going to put …
When your profession is sales and marketing, it’s inevitable that you see the world through that lens. I’m sure the same goes for many other professions. For example, I can’t imagine the thoughts that race through the mind of a chef who is experiencing someone else’s cuisine. So, being a marketer, most advertisements I encounter …
