No Comments You Might Be Thinking: What is SEO and How Can it Help to Build Traffic? Business owners are very curious about how SEO increases traffic to their website. Hundreds of million times a day people fire off a question to Google, Bing, and Yahoo. And within a fraction of a second these search engines …
One of the biggest questions we have to answer as marketers is how do we generate more qualified leads for our sales teams in the most cost-effective way? Cost per Lead (CPL) is the metric at the center of that question. In short, it’s equivalent to the cost of generating all of your leads divided …
How Search Marketers Reduce Cost Per Lead with Call Analytics Read More »
If you’re on the fence about using a partner relationship management tool, there’s a couple key things to consider. Before we begin though, keep in mind that PRM is dead as we know it. We’re no longer looking at partner relationship management, as we are at partner sales acceleration. You don’t want to stay at …
3 Ways to Know If You Need a Partner Relationship Management Tool Read More »
articleMar 23, 2016 | 5 min. read Apples Ain’t Oranges: The Case for Risk-Adjusted OMTs Chuck Klosterman, author of Sex, Drugs, and Cocoa Puffs, will tell you that you absolutely can compare apples to oranges . However, he’s never worked in health care. Sure, both apples and oranges are fruits—just like all patients are people. But picture …
The more time we spend building Allbound — the company, the approach and the platform — the more we learn about the very channel we’re working so hard to revolutionize. The innovators, the resellers, the service providers, the consultants and vendors. Good and bad. Past, present and, most importantly, future. All the while, our work …
articleApr 7, 2016 | 7 min. read 3 Things You’ve Gotta Know About Running a PT Practice As physical therapists, we’re observant. We closely examine movements, attentively listen to patient complaints, and expertly read between the lines. Unfortunately, though, we don’t always give that level of attention to the non-clinical stuff. Because while we’re expert empathizers, we’re …
articleSep 1, 2016 | 7 min. read How to Practice Presence as a Business Leader “Most humans are never fully present in the now, because unconsciously they believe that the next moment must be more important than this one. But then you miss your whole life, which is never not now.” – Eckhart Tolle Life is moving …
Top 10 Healthcare Podcasts for Physical Therapists Read More »
articleMar 8, 2016 | 1 min. read Luck o’ the Outcome: Which OMT Are You? [Quiz] Whether you’re Irish or simply Irish-at-heart (hey, even St. Patrick himself didn’t hail from the Emerald Isle), March 17 is reserved as a day to bust out your best jig; don every imaginable shade of green; and partake in some delicious …
So Long to Silos: Why Health Systems Must Embrace Interoperability Now Read More »
No Comments Google+ is astounding! It’s the fastest growing network in the world today. Even bigger, it has the power to do more than a social network. It is known as the “ultimate resource” to maximize your visibility on Google search pages. In the super charged competitive world of a small business, Google + is …
Should I Set Up a Google+ Account for My Business? Read More »
The definition of insanity is trying things the same way you always have, and expecting different results. Have you ever experienced something like that? Maybe your boss has given you strict instructions to follow, but also mandated that you increase a key metric by 5% over the next month. How are you supposed to increase …
Why Your Next Channel Hire Shouldn't Be a Channel Person Read More »
