Hi there favorite vendor of mine! You’ve been taking me for granted for quite a while, and we have to have a talk. It’s not that I particularly mind; after all, it’s your money and wasted potential. But I could be much more, and you’re not using me to my full potential … it’s a …
articleJan 15, 2015 Exit Strategy: Succession Planning vs. Liquidation vs. Buyout In my last post , I offered you some food for thought as you ponder selling your practice—specifically, the need to find a buyer. Regardless of your reasons for moving on from private practice (increasing expenses, reduced compensation, ever-changing regulations, administrative headaches, retirement, or …
Some of our customers have asked us how to determine if a specific Email Send is responsible for a given sale. It is possible to track this, but since you send your emails with ClickDimensions and either you or a third party manage your website and possibly an online payment system, there are two, maybe …
If you’ve been a marketing or sales professional for the past decade, you’ll have noticed how immensely the digital landscape has changed. Even the past five years have witnessed a tremendous paradigm shift in how all types of buyers use mobile devices to make purchasing decisions. This new normal, in which companies have mere seconds, …
Customer Micro-moments and the Partners Who Own Them Read More »
articleAug 20, 2012 How to Tackle Probe Audits Today’s post comes from Tom Ambury, PT and compliance officer at PT Compliance Group . Thanks, Tom! Greetings, WebPT Members! It is a pleasure to write for your blog, which aligns directly with our philosophy of helping our fellow therapists practice confidently, efficiently, and profitably. I also …
The Legality of Performance-Based Employee Incentive Programs in Rehab Therapy Practices Read More »
Surveys are an excellent way to get honest feedback about your brand, products, services, consumer satisfaction and more. Surveys are also great at helping you learn more about your customers. However, designing marketing surveys that provide valid results can be a daunting task. Here are some best practices to keep in mind when designing your …
articleJan 16, 2014 Four Ways to Fix a Broken Company Culture So, you read yesterday’s post , and maybe, just maybe, a red flag—or eight—jumped out at you, felt a little too familiar, or possibly even gave you the chills. And now, you’re beginning to worry because you’re seeing signs that your culture isn’t up …
We’re kicking off the year with some great features! We’re adding new connectors for SMS and event management and continuing to add functionality to our new campaign automation builder. Look for these updates and more coming in late January/early February: Cvent ConnectorCvent is a leading cloud-based enterprise event management platform, offering software solutions to event …
As potential customers wade through the overflow of pitches in today’s marketplace, your competitors fight even harder to stand out from the rest. Buyers are bombarded with a plethora of messages via print and social media in a seemingly endless stream of choices. To make your brand a contender, tap into the increasingly prevalent consumer …
Authenticity in Marketing and Its Importance in the Channel Read More »
articleJan 16, 2014 Four Ways to Fix a Broken Company Culture So, you read yesterday’s post , and maybe, just maybe, a red flag—or eight—jumped out at you, felt a little too familiar, or possibly even gave you the chills. And now, you’re beginning to worry because you’re seeing signs that your culture isn’t up …
Managing and Motivating Underperformers in 3 Easy Steps Read More »
