CallRail

3 Ways Call Recording Can Transform Your Lead Qualification Strategy

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While some may believe call recording is an old-fashioned method used to monitor calls, we’ve found that it’s an incredibly powerful call tracking tool. Time and time again, we’ve seen CallRail clients use the insight gained from recorded calls to transform their marketing campaigns and train their staff to improve their customers’ experiences. One of …

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Importance of ROI: Why it Matters for All Businesses

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Return on investment, better known as ROI, is a key performance indicator (KPI) that’s often used by businesses to determine profitability of an expenditure. It’s exceptionally useful for measuring success over time and taking the guesswork out of making future business decisions. The ability to calculate return on investment is extremely valuable for any business, regardless …

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CallRail Named #1 Fastest Growing Software Company in Georgia by Inc. Magazine

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Today, the 35th annual Inc 500|5000, a ranking of the 5,000 fastest growing private companies in America, was released. I’m honored and thrilled to see CallRail recognized, and grateful to our customers and our team who have helped make it happen. #1 Fastest Growing Software Company in Georgia #6 Fastest Growing Software Company in America …

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Prove Marketing Influence with CallRail for Salesforce

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In today’s connected world, every customer interaction matters. Unfortunately, too many marketers make the mistake of only tracking prospects’ online path to purchase, leaving a glaring hole in their attribution data when someone picks up the phone and calls. Luckily, with the right technology, there’s a fix for that gap in your lead attribution. CallRail’s …

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Three Ways to Incorporate Call Tracking Phone Numbers into Your Marketing Strategy

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Your prospects aren’t limited to only viewing your website, so why should your call tracking phone numbers be? Using call tracking phone numbers in all marketing campaigns increases the data your team has access to and can help optimize your future campaigns. Research from BIA Kelsey shows phone calls typically convert 10 to 15 times …

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Know What Really Drives Conversions with Multichannel Attribution

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View Which Interactions Leads to Conversions Multichannel attribution might be one of the most used marketing buzzwords to date, but what’s beneath all the buzz? Marketers need to be able to see what leads to conversions, and not just the first interaction or last interaction – but every interaction in between. Multichannel attribution gives you …

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