Time is arguably the most desired commodity in a world full of things that take up, well… time. As data-driven marketers, your focus is probably split between meetings, delivering and measuring KPIs, and manually managing multiple marketing tools. There is, however, a respite to these daunting tasks: automation. Automation has given marketers the power to understand …
There was a time when marketers relied on expensive focus groups, outdated data, and intuition to develop campaigns. Today, we understand that real-time, accurate data is necessary for high performing marketing campaigns. One of the best ways find this data is A/B testing. A/B testing, also known as split testing or bucket testing, is an …
What do marketers really want? Marketing tools that get the job done. At CallRail, we use a few different tools for our email communications, some of our favorites are highlighted below.MailChimp It all starts with a great email platform. We use MailChimp because it is powerful and easy to use. Not only can we send our emails …
Your favorite company in call analytics just got a bit of a facelift. CallRail has new navigation icons across the top of your dashboard, and even a brand new button to add tracking numbers to your account. Our latest updates not only keep CallRail’s interface looking slick, they also help us run things quicker on …
A wise man once said ‘content ain’t easy‘. (That wise man was actually a women, and actually me, right now in this blog post, but I digress). And it’s true. No matter how well you write, how grammatically astute you are, and how much you understand what you’re selling and who you’re selling to, implementing …
Your Quick Guide to Creating Content That Converts Read More »
For any business to succeed, you need a great website — and great tools to analyze its success. We live in a day and age where such tools exist; however, measuring online traffic and data is only one small piece of the puzzle. Call tracking is the tool you need to get a full understanding …
Top 10 Reasons You Should Be Using Business Call Tracking Read More »
AdWords has proven to be extremely effective in generating targeted leads and offers multiple features that allow advertisers to track the performance of their campaigns. One of the features that Google offers is call tracking. With Google’s forwarding numbers, advertisers can track calls generated by Google call extensions or call-only ads. In addition to measuring …
How CallRail Can Help You Optimize Your AdWords Campaigns Read More »
Our team recently developed an integration with Unbounce, the highly reviewed landing page builder from our friends in Vancouver. After requests from several customers and from around the web, we’re excited to share this integration with our customers and Unbounce’s customers. Let’s dive into it.What is Unbounce? Unbounce is a landing page builder for marketers …
Track Calls and Texts as Conversions in Unbounce Read More »
SCUBE marketing is a digital marketing agency focused on improving paid search, paid social, and display campaigns for lead generation and e-commerce companies. Even though most companies come to us to improve revenues and increase profitability of their digital marketing campaigns, we have noticed that almost all of them need help with their analytics, specifically …
Agency Increases Leads by 21% and Reduces CPL by 21% Read More »
0 Flares 0 Flares × Hunting for a marketing vendor is not easy. It’s hard to decide which platforms have the features you need and which just have great sales pitches and it’s easy to fall for one if you aren’t using a reliable checklist. Recently, we presented a webinar that covered what questions to ask before you select …
In Their Own Words: Customers Review CallRail for Call Tracking Read More »
